Compare this with Instagram’s markedly older audience of predominantly 25-34 year olds and up. Of these users, 53% are male and 47% female a much more even split than Instagram’s 65% female majority.īy far the largest age groups on TikTok are teens and early twenties, who represent 62% of the user base. The app has been downloaded 1.5 billion times and has over 1 billion active users. Instagram’s growth is slowing, while TikTok is accelerating – and not because TikTok is a small, flash-in-the-pan fad on the way up. Just search for the hashtag #djs and discover hundreds of millions (soon to be billions) of views on content. There’s a readymade audience of engaged, music-loving young people who are eager to hear something new. The answer’s pretty simple: it’s a whole new audience, not a duplicate sample of the followers you already have. If you’ve already grown a following on Instagram, you might be wondering why you need to branch into TikTok for DJs. Learn how to harness the power of TikTok to promote your music, performances and personal brand.
It’s one of the most powerful platforms for music discovery in the world – and TikTok for DJs has a huge following.
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